+ Debs W Remman
Designing a Brand to Taste Like a Memory
#BrandCreation #CulturalBranding #HospitalityDesign #F&BStrategy #EmotionalBranding
Overview
Debs W Remman isn’t just a Lebanese restaurant — it’s an attempt to bottle the feeling of nostalgia, family, and Beirut’s soul.
I was hired to create the brand from scratch, including its narrative, identity, interior experience, and even staff behavior.
The goal? Every person who walked in had to say:
“This reminds me of home.”
The Challenge
The F&B space in Doha was saturated with themed concepts and aesthetic-heavy restaurants that lacked soul.
The founders wanted to introduce a Lebanese brand — but not a generic one.
They wanted something that:
Didn’t scream “restaurant” — but told a story
Created deep emotional resonance with Lebanese expats
Stood out in both design and depth
The Approach
I led the brand from concept to full execution, blending culture with design:
Created the brand story around childhood flavors, local warmth, and collective memory
Developed a name — Debs W Remman (Molasses & Pomegranate) — poetic, flavorful, and deeply cultural
Built the visual identity using calligraphy, Beirut textures, and warm earthy tones
Directed the interior design to reflect old Beirut homes — not through clichés, but emotional texture: tiles, table shapes, staff tone of voice
Trained the staff to embody the brand personality, from greetings to serving rituals
Worked across identity, signage, packaging, menus, and full sensory experience
The Outcome
Debs W Remman quickly became one of the most loved Lebanese brands in Doha
Customers emotionally connected — many saying “This feels like my childhood”
The brand won multiple awards for authenticity and design
Used by the client as a benchmark for future restaurant concepts
Proved that with the right story and execution, a brand can create belonging, not just transactions
+ Need Brutal Clarity?
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© Hamza Najjar 2025