+ Dar Palestine
Bringing Cultural Resistance Into Strategic Clarity
#BrandStrategy #CulturalIdentity #Palestine #NarrativeDesign #PurposeBranding
Overview
Dar Palestine began as a heartfelt intention: “How can we amplify Palestinian culture in a meaningful way?”
But intention alone isn’t a strategy.
I was invited to lead a deep strategic process — guiding the founders through a 12-session journey to define what Dar Palestine could become, what it should stand for, and how to structure it for real-world impact.
The Challenge
The founders had passion, commitment, and a vision to serve the Palestinian cultural cause — but:
They were unsure what shape the brand should take
Had no clear structure for initiatives, offerings, or audiences
Wanted to avoid becoming just another aesthetic project — and instead build something of substance, clarity, and sustainability
The biggest challenge: translating cultural emotion into strategic form.
The Approach
I led a full strategic facilitation process over 12 in-depth workshop sessions, covering:
Brand purpose and positioning
Audiences and communities of meaning
Narrative structure and messaging voice
Brand architecture (to host multiple initiatives under one identity)
Strategic role of Dar Palestine in a global context
Tension between culture, resistance, and brand building — and how to honor it without compromise
Throughout, the focus was not on making something marketable, but making something meaningful, rooted, and future-ready.
The Outcome
Dar Palestine now has a clear brand strategy, vision, and roadmap — aligned with the founders’ values and Palestine’s cultural needs
Structured brand architecture that allows space for:
Storytelling
Events
Content platforms
Educational initiatives
Messaging pillars rooted in identity, memory, and creative resistance
The visual and executional phase is now in progress — guided by a strong strategic compass
The project became a blueprint for culturally driven branding done with integrity
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025