+ A Multipolar World – Skopje
Designing a Visual Narrative for a Shifting Global Order
#Skopje #Events #multipolar_world #Creativedirection
In 2024, I was approached to create the visual identity for an event titled “A Multipolar World”, hosted in Skopje, Macedonia, and sponsored by the Chinese Embassy.
The ask was simple — and not simple at all:
“We need one creative piece that visually symbolizes the concept of a multipolar world order…
and we need to stretch it across everything — posters, screens, badges, banners — on a very tight budget.”
No pressure.
The Challenge
The topic was heavy: geopolitics, shifting powers, and a global system no longer centered around a single pole.
But the solution needed to be simple, sharp, and adaptable.
So I designed a central artwork that communicated the idea clearly without overloading it with politics or cliché.
It avoided flags, symbols, or anything that could turn into diplomatic noise.
Instead, it used balance, motion, and visual metaphor — to let viewers draw their own interpretations.
The Outcome
One artwork became the anchor for the entire event: from the entrance visuals to the name tags
The system was scalable, cost-efficient, and maintained clarity across formats
The embassy and event team praised it for being “culturally sensitive yet bold”
Sometimes, one image really can speak louder than 50 pages of global theory.
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025