+ Airada Spa – Doha
When You Can’t Change the Logo — So You Change Everything Around It
#Branduplift #spa #CreativeDirection #ExperienceBranding #Qatar
Airada is a Thai spa located in the heart of The Pearl Island, Doha — a quiet, refined sanctuary where people come to disconnect.
But their brand?
Let’s just say it needed a little therapy of its own.
The Challenge
They called me in for a brand uplift — not a full rebrand.
Which meant:
❌ I couldn’t change the logo.
❌ I couldn’t touch the original color palette.
✅ But I could still make it all make sense.
So I did what any strategist does when handed immovable assets:
I moved everything else.
What I Did
Refined the logo and icon without changing their essence — just enough to restore balance, elegance, and alignment
Built a new identity system that respected the original assets but raised the entire brand’s visual presence
Led the creative team in designing a full brand suite: packaging, uniforms, signage, and print assets — all with clear consistency
Reframed the brand’s visual behavior to reflect its real value: calm, cleanliness, high-standard care
The Outcome
Airada now feels like what it always wanted to be: a premium, trustworthy Thai spa brand
The uplift added polish, structure, and harmony — without disrupting the core recognition
The team now has a consistent, flexible identity system they can actually use across touchpoints
Why This Project Mattered
Because not every brand needs to start over.
Some just need someone to look closer — to clean the mirror, not smash it.
In the end, Airada didn’t become something else.
It became more of what it already was.
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025