+ Mowateer Qatar
Capturing the Soul of Vintage Cars — Frame by Frame
#BrandCreation #Cars #CreativeDirection #ExperienceBranding #Qatar
Mowateer is a unique company in Qatar that doesn’t just restore vintage cars —
they hand-build them.
Detail by detail. Engine to trim.
It’s not a business. It’s an obsession.
So when they asked me to lead the launching campaign visuals, I knew this wasn’t going to be a casual photoshoot.
This was about emotion, nostalgia, and Qatari craftsmanship — and the visuals had to match that level of passion.
What I Did?
I took on the full content direction:
Creative photography that felt cinematic, not commercial
Drone shots for dramatic storytelling — wide sweeps across Qatar’s vast terrain
On-site video direction — from angle planning to lighting moodboards
Editing & post-production that gave every clip the warmth and power of old memories
Oversaw the voice-over direction to match the emotion and rhythm of the visuals
This wasn’t a plug-and-play job. I was on-site, on the ground, hands-on with every piece.
The Result
The launch visuals captured attention immediately — both locally and online
Mowateer’s unique identity as a Qatari vintage car maker came through with cinematic clarity
The brand was positioned not just as a business, but a cultural symbol of passion and legacy
Why It Matters?
Because brands like this aren’t built through ads.
They’re built through atmosphere. Through obsession.
And in this case, every frame — photo or film — had to feel like it was made by someone who gets it.
And that’s exactly what I delivered.
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025