+ Per Lei Doha – Logo
Luxury Fashion, Captured at First Glance
#Fashiondesign #Fashion#photography #ExperienceBranding #Doha
When Per Lei — a high-end fashion brand based in Doha — was preparing to launch, they didn’t need another basic fashion shoot.
They needed images that carried the same confidence, elegance, and aesthetic edge as the designs themselves.
Per Lei is known for its luxury, feminine power, with styles reminiscent of names like Sophia Webster.
So when I was called to take charge of their launch shoot, the goal was clear:
Make it feel bold, elevated, and unforgettable — from the first frame.
What I Did
I took on the role of:
Director of Photography (DOP) — setting the visual tone, angles, and lighting language
Main Photographer — executing every shot with precision and clarity
Led the art direction on-set to ensure consistency with the brand’s luxury positioning
Oversaw post-production to keep the final look as sharp as the concept
The Result
A full launch set of high-end editorial-style images
Visuals that matched the luxury quality of the product, down to every shadow and heel
A successful campaign that helped introduce Per Lei to Doha’s premium fashion scene with grace and boldness
Why It Mattered
Because in fashion, people judge you at first glance.
And these photos said everything the brand needed:
Luxury. Confidence. Presence.
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025