+ Truescribe
Helping a Market Leader Evolve Without Losing Its Core
#BrandArchitecture #CreativeStrategy #NarrativeDesign #BrandEvolution #StrategicConsulting
Overview
Truescribe is a US-based leader in explainer video production — known for its iconic whiteboard-style 2D animations and a client list that includes Microsoft, Walmart, and TED. After years of success, the company developed new strategic products and services, but faced a major challenge:
How do we evolve the brand without confusing or alienating our audience?
That’s where I came in — to solve a very specific strategic challenge through a three-session intensive.
The Challenge
Truescribe’s core offer — explainer videos — was well-established and trusted. But their new services didn’t fit neatly under that umbrella. Internally, they struggled to:
Clarify how to position these new offerings
Communicate innovation without diluting their core brand
Maintain consistency across multiple service lines
They needed a fast, smart, and implementable solution — not a 200-slide deck.
The Approach
I led a three-session strategic sprint with the leadership team:
1. Discovery
We unpacked their current perception, internal tensions, and goals for expansion. I helped the team articulate the emotional core of what made Truescribe trusted — and where that trust might be stretched too far.
2. Strategy
I proposed a brand architecture solution that allowed the original Truescribe identity to remain intact, while introducing a sub-branding system for the new products.
This created space for innovation without damaging legacy trust.
I also defined narrative bridges to help reposition the new offers not as a pivot — but as a natural evolution of Truescribe’s DNA.
3. Assurance
We finalized messaging guides and internal positioning tools to ensure consistent communication across teams, sales, and marketing.
The Outcome
Truescribe gained a clear framework for integrating new services without brand confusion
Strengthened internal alignment and confidence in launching the next phase of growth
Maintained trust with legacy clients while increasing credibility in new verticals
The work helped reinforce their brand authority, not dilute it — enabling growth without an identity crisis
+ Need Brutal Clarity?
If you’re looking for someone to decorate your deck with jargon, I’m not your guy.
But if you want clarity, structure, and sparks — let’s go.
© Hamza Najjar 2025